Become a Member
Find your place in the Commons.
Two ways to belong — go all in with Private, or start free with the Commons. Here’s how to choose.
What it means
You’re not buying access. You’re joining a community.
Membership in Durable isn’t a subscription — it’s a seat in Utah’s Business Commons. Here’s what that actually means:
You join the community
You’re in the room with Utah’s founders, CEOs, and owners — not a directory, a community that shows up for each other.
You find your people
The peers who carry the same weight you do. The ones you can call when it’s hard, and the ones who call you.
You level up — and give back
Learn from owners a few steps ahead. Mentor the ones coming up behind you. That exchange is what makes it durable.
What changes
Picture six months from now.
Not features. The moments that actually change when you stop building alone.
Late one night
The 11 pm text.
It’s 11 pm before a hard decision. You text a few owners who get it — instead of spiraling alone.
At an event
The introduction.
You meet someone who becomes your next partner — or introduces you to them.
Across the table
The save.
Someone talks you out of a mistake that would’ve cost you six figures.
Six months in
The shift.
For the first time, running your business doesn’t feel lonely.
That’s what membership actually buys. Not a login — a different year.
The Commons gets you into the community. Private puts you in these rooms.
Once you’re in
What the Commons gets you — free.
Real membership, not a mailing list. Private opens more rooms — but this is yours on day one:
Events worth your time
Monthly socials, community events, and the annual summit. Real rooms, in person, all year.
A community of 1,500+ owners
Always-on, online and in person — not a directory, but people who show up for each other.
Chapters near you
Smaller communities organized by interest, industry, and place — like ETA Utah.
Choose your membership.
Commons Membership
Free
The free front door. Stay connected to Utah’s business community — no cost, no catch.
- Access to member events
- The Durable Dispatch
- Feature your business
- Join local chapters
Private Membership
$1,250$650 / year
The full Durable experience for owners who are all in — the rooms, people, and conversations that don’t happen in public. For less than the cost of a dinner out each month.
- Peer Roundtable — monthly virtual mastermind
- Expert Series & CEO Speaker Series
- Quarterly private closed-door dinners
- Exclusive member chat community
- Member Spotlight & Dispatch intro to 1,500+ owners
- Pre-negotiated vendor & member rates
Introductory pricing
Founding-member pricing — through October 31.
Durable Private is new. To thank the owners helping build it, we’re holding membership at our founding rate for the first year. On November 1, 2026, Private moves to its regular price — join now and lock in yours.
Introductory rate through October 31, 2026. Regular price $1,250/year afterward.
Why Private
What Durable Private actually buys.
Private isn’t a bigger network — it’s access. A curated room every month, the people worth knowing, and the kind of help that changes outcomes. Private is by application — we keep the rooms small and the table serious. And one introduction, one avoided mistake, or one deal can pay for the year many times over.
Monthly
Peer Roundtable
A virtual mastermind on a rotating theme. A curated room of owners working the same problems you are — the backbone of the Private calendar.
4–6× a year
Expert & CEO Series
Working sessions with CPAs, M&A attorneys, EOS implementers and fractional CFOs, plus candid off-the-record talks with operators who’ve done it. Learning, not pitches.
Quarterly
Private Dinners
Closed-door dinners — 10 to 12 owners and a marquee guest. Private-member priority, not open to the wider Commons.
When you join
Recognition
A Member Spotlight profile and an introduction to 1,500+ Utah owners through the Dispatch. Your business, in front of the room.
Year-round
Vendor Benefits
Pre-negotiated rates with vetted partners in payroll, benefits, accounting and legal. For many members this alone offsets a meaningful share of dues.
Always on
Member Chat
A moderated, invite-only chat community — the layer between events where the real conversations happen.
Most members treat it as a line item in their leadership-development budget. One good introduction, one negotiated rate, or one better decision pays for the year.
“Durable is where owners go to punch through plateaus of personal and professional development. I’ve seen owners break through barriers into outstanding MRR, or acquire and build businesses into million-dollar-plus companies.
We’re talking shop — how to use AI, how to manage through very challenging work and personal situations. Naturally it becomes a private and safe space where it’s okay to look ugly while we grow against tremendous obstacles.”
Adam McMurtrey
Not ready to commit?
Start with the Commons. It’s free.
There’s no reason not to. Join the Commons for free, stay in the loop, and upgrade to Private whenever you’re ready.