Step In. Cool Off. Celebrate a New Local Business.
Join us for an open house at Plunj, Utah’s first Nordic cold plunge and sauna experience — and the latest venture from Durable community member and franchisee Brian Brown.
Opening a brick-and-mortar business is no small feat. This one took grit. From permits to plumbing, Brian handled a tough buildout with care — and it’s finally time to open the doors.
We’re gathering business owners and operators to raise a glass, swap stories, and support one of our own.
🕖 7:00 PM — Open house begins – Drinks, snacks, and a short story from Brian on his road to opening – A toast to Plunj’s launch – Casual networking with other business owners, operators, and community members
🧊 8:00 PM — Optional PLUNJ Session – For those brave enough, bring your suit and towel for a round of contrast therapy – Cold plunges and hot saunas available – First-timers welcome
If you’ve been curious about the hype — or just want to show up for a fellow operator — this is your invite.
Come early. Stay late. Support a business at the starting line.
RSVP above through Eventbrite.
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