About Durable.
When COVID-19 hit, businesses everywhere faced unprecedented challenges…
Small businesses struggled to stay afloat, while larger corporations thrived.
It underscored just how tough running a small business can be.
It also highlights the overwhelming number of challenges business owners face — from managing finances and technology to hiring and operations.
We founded Durable on the belief that small businesses deserve an upper hand.
At Durable, we’re Operators.
We’ve started, acquired, and grown small businesses our entire careers.
What drives us today is the craft of company building — making businesses better.
Our mission is to support business and their leaders.
Every day, our hard-earned lessons are applied to support the businesses and leaders we work with.
Our goal is to be a positive force, a supportive partner, and a catalyst for growth.
We love to help likeminded operators and owners navigate challenges and seize opportunities.
Simply put:
We exist to help you build a better business.
Our track record.
Durable is a Decada Group company.
Since 2016, we have started two businesses and acquired four.
Our playbook reflects the wins, lessons learned, and expertise we’ve accumulated.
With Durable, our playbook is now yours.
Meet the team
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Chase Murdock
Durable Advisor & Partner
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Adam Malmborg
Durable Advisor & Partner
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Peter Hodgson
Durable Advisor
